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Should our association have an “open” or “closed” community?

The decision to have a more open or closed community should be driven by your community strategy, which should flow out of your organization’s overall strategy. From classes I’ve taken and my reading...

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How Does a Trade Association Engage Its Member’s Members?

In a previous post I talked about the importance of developing a Code of Conduct for your community; the purpose of which should be to establish what your community’s participants can do, and to set...

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What Should We Name Our Private Online Community?

The name of your association’s private online community may not seem that important in the grand scheme of your community strategy, but it can send a subtle but strong signal about your community and...

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The Establishment Phase – Building Structures & Shifting Processes

Once a community has achieved critical mass, you enter the establishment phase. There are some key things you need to do here: 1) Shift the amount of time gradually from micro to macro level...

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Planned Relevance – Complex Simplicity

Part One of Two For anyone who presents at conferences and events, this is an experience you may have had. In February of this year I was presenting at Avectra’s AUDC2012 conference on tips and...

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Knowing The Worst Members, Not The Best

There is a worrying trend to spend a disproportionate amount of time on the worst members of the community, usually at the expense of the best. What makes more sense? To focus on your unhappy members...

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Planned Relevance – Complex Simplicity

Part two of two Read part one Plan for Growth: Start small by focusing on your strategic goals, core competencies and the resources you want to leverage. Develop a roll-out strategy that builds on...

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Tactics That Make Activity Go Up

There are thousands of tactics that will make the level of activity in the community go up. Initiate a poll on a topical issue and e-mail all your members about it. Host an exciting event and invite...

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7 Deadly Sins of Private Online Communities

The more private communities we launch, the more we learn about how to make them successful, and how to make them fail. There are as many don’ts as there are do’s. Here are a few don’ts that rise to...

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Masters of Community Management: John Chen of NALP

One of Avectra’s most active private communities is run by John Chen, Communications & Marketing Manager at the National Association for Law Placement (NALP). During a recent webinar, Avectra’s...

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Great Ideas: Connecting Strategy and Community (part 1)

At ASAE’s Great Ideas Conference, Avectra’s vice president of marketing, Patrick Dorsey, moderated a session about connecting your association strategy and your online community. Patrick said,...

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Great Ideas: Connecting Strategy and Community (part 2)

At ASAE’s Great Ideas Conference, Avectra’s vice president of marketing, Patrick Dorsey, moderated a session about online communities. Three association executives joined Patrick to share their...

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